Ajax and Sengled sign agreement

Ajax and Sengled sign agreement

Sengled and Ajax managements signed an international agreement yesterday, prior to the start of the Ajax - PSV match. The Chinese producer of LED lighting has been an Official Sponsor since June 1 of this year. Last weekend this agreement, which has a duration of three years, was formalized in the Amsterdam ArenA.

,,We’ve already been working together for a few months with the goal of creating compelling marketing campaigns. Together, we are working with Sengled to realize its ambitions in Europe”, said Edwin van der Sar, Ajax’s marketing director. ,,Naturally, we are also pleased that Sengled wishes to invest in Ajax as an Official Sponsor. Yesterday, we sealed this partnership in a very nice way.”

Johnson Shen, CEO Sengled: ,,Sengled and Ajax found each other quickly: a great click between football and experience. In addition to the promotional activities for our new consumer product line and its first product the wireless audio lamp Pulse, the partnership also makes it possible for us to increase our brand awareness. Together with Ajax, we’re going to excite the fans even more for our brand Sengled”, says Shen.

With the introduction of the new, innovative wireless audio lamp Pulse, Sengled has recently developed a ground breaking solution in the area of LED technology. Pulse bundles light and sound in one seamless system and provides a unique experience at home or at the office.

Photo: van Hees