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Ajax and EA SPORTS FIFA sign official partnership

Ajax and EA SPORTS FIFA sign official partnership

Ajax and Electronic Arts are delighted to announce that they have signed a partnership around the EA SPORTS™ FIFA franchise for three seasons. This partnership continues the on-going cooperation between both companies and is the first official club partnership for EA SPORTS FIFA in the Netherlands.

One of the main aims of this partnership is to deliver unique club specific content to Ajax fans all around the world through the different club and EA SPORTS FIFA channels. Fans can expect several new initiatives to be developed over the course of the partnership, starring key players from the club in combination with the EA SPORTS FIFA franchise.

With the addition of the UEFA Champions League throughout FIFA 19, there are even more opportunities to activate the partnership, as Ajax is representing the Netherlands in the last 16 in one of the most prestigious football club competitions.

'With Electronic Arts we found an important partner to support our future ambition to connect with all the FIFA-players across the world'

Commercial Director of Ajax, Menno Geelen: “Two years ago we formed our eSports department with the signing of our first FIFA ePlayer. Since that moment our virtual domain has developed quickly to a relevant method to interact with our youngest fans. With Electronic Arts we found an important partner to support our future ambition to connect with all the FIFA-players across the world.”

Dirk Scholing, Country Manager Benelux at Electronic Arts shares a similar vision: “We are very enthusiastic about the partnership with this prominent club. In recent years we have worked closely together around the release of our EA SPORTS FIFA game with Ajax. With this collaboration we are sure to be able to provide great content and experiences to fans around the globe."