Official Fan Shop

Next to the main entrance of the Amsterdam ArenA are the Official Ajax Fan Shop and the Ajax museum. The Official Ajax Fan Shop has a surface of 642m² and with that belongs to the biggest football fan shops in Europe. 

The Fan Shop is a paradise for every football aficionado: with more than 300 different items there is plenty of choice for everyone. You can get official match and training kits here, leisure clothing, babies’ and kids’ items, stationery, pottery and jewellery. A women’s clothing line for the female Ajax fan is also offered in the Fan Shop. The assortment is presented in a well-organised way. Throughout the year, new items are added to the assortment, with the presentation of the new home and away kit as the highpoint. 

The Official Ajax Fan Shop also has its own print shop. Here, the name of your favourite Ajax player, your own name and/or a number are immediately printed on the back of an Ajax shirt. 

Official Ajax Fan Shop
Johan Cruijff Boulevard 1-3
1101 AX Amsterdam Zuidoost

We hope to see you soon in the Official Ajax Fan Shop. 

Opening hours:

Winter period: 1 September through 30 April
Monday through Saturday 09.30 - 17.00
Last Sunday of the month: 12.00 - 17.00

Summer period: 1 May through 31 August
Monday through Friday 09.30 - 18.00
Saturday 09.30 - 17.00
Every Sunday 12.00 - 17.00 

On match days the Fan Shop is open from 10.00 until 30 minutes before the game. After the game the Fan Shop is open for another 30 minutes. 

Visit the online shop