Main sponsors

Since January 1, 2015, Ziggo has been the official main sponsor of Ajax. The company provides fixed, mobile and integrated communication and entertainment services to consumers and businesses. With the merger of Vodafone and Ziggo, since January 2017, VodafoneZiggo creates valuable connections, between people and for people. With this they want to be the driving force behind Dutch digitization and they are building the network of the future. In the collaboration with Ajax, Ziggo is featured on the shirts and tracksuits of Ajax 1 and Jong Ajax.

Since July 1 2000, adidas has been affiliated with Ajax as clothing sponsor. Adidas manufactures many sports products and, just like Ajax, has a great deal of fame and prestige worldwide. The company supplies all Ajax clothing and is responsible for the beautiful kits in which Ajax plays.

Partners

ABN AMRO has a very long history with Ajax. As of January 1, 2015, the bank is "Main sponsor of the Ajax Women". In addition, the bank is also a Social Partner of the Ajax Foundation.

Acronis is the Official Cyber Protection Partner of Ajax from 1 July 2020. In addition, they are visible on the youth shirts as the new main sponsor of the Ajax youth. Acronis is a global player in internet security. They make backup and anti-virus software and various other innovative solutions such as analysis software to store valuable data safely and efficiently and to make it accessible and transparent for, for example, talent development and improving Ajax's performance on the field and the organization.

CST has become "Official Partner" of Ajax since 2015. With more than 20,000 employees, Cheng Shin Tire is the largest bicycle tire manufacturer in the world. CST also supplies many other types of tires to more than 150 countries. With factories, three of which are located in Xiamen (China), CST has top facilities, innovative technologies and places a strong emphasis on quality, transportation and customer satisfaction.

As of January 1, 2020, the Curaçao Tourist Board has committed itself to Ajax as an Official Partner. A unique partnership, as it was the first time in the history of the club that a commercial party is visible on the sleeve of the shirt during Eredivisie matches.The Curaçao Tourist Board aims to further develop and promote tourism on the island. to contribute to the sustainable growth of one of the main sources of income of the island. In any case, Ajax will play a role in this in the coming years, by promoting it on various channels in the club's international fan base.

 

Bud is the largest beer brand in the world. Bud is already inseparable from sports experience in the United States and works closely with the FIFA World Cup 2022, the US women's national team and various American sports associations such as the MLB. The beer brand continues this line in Europe and has been a partner of both the first men and the first women team of Ajax since 24 July 2019.

 

Energy Drink has committed itself to Ajax as Official Sponsor for no less than 9.5 years from 1 January 2019. The aim of the collaboration is to launch the new energy drink and make it known to consumers. ICONIX Energy Drink is a smart and modern energy drink that has been developed with the aim of responding optimally to the changing needs of the conscious, active and ambitious consumer. For example, the energy drink has only 5.6 grams of sugar per 100 ml and an ideal carbohydrate solution for athletes. Ultimately, our goal is to encourage people to use their own energy in a more conscious and focused manner.

 

Sponsors

BBIN is a dedicated iGaming software provider that improves the platform integration service to meet the different requirements of users. The platform has already gathered famous partners from all over the world to enrich the diversity of games and enhance the user experience. BBIN has been nominated and awarded titles of major international awards, proving BBIN's influence and reputation in the iGaming industry.

 

CSU will be back at Ajax on November 8, 2019. The cleaning company is well-known within Ajax and was previously affiliated with the club as a sponsor from 1989 to 2018. As of 1 November, CSU is once again affiliated with the Johan Cruijff ArenA as a cleaning partner and is also responsible for the cleaning of the Toekomst sports complex.

 

 

Hublot has been Ajax's "Official Timekeeper" since 2011 and the contract has been extended until June 30, 2020. The Swiss watch brand is known to connoisseurs for its progressive technical inventions and the special combinations of materials. Schaap en Citroen is the exclusive retailer of Hublot in the Netherlands.

Mercedes-Benz has been the "Official Sponsor" of Ajax since 2009 and the contract has been extended until June 30, 2021. Mercedes-Benz Nederland B.V. is responsible for the sales, marketing and after sales activities of Daimler brands such as Mercedes-Benz, smart, Maybach passenger cars. All Ajax players drive a Mercedes-Benz.

 

Since July 1, 2017, PCI Nederland has committed itself as Official Sponsor to AJAX. The ambitious workplace specialist provides the software, hardware and adoption training for the workplaces at AJAX in the Johan Cruijff ArenA and at Sportcomplex de Toekomst, so that everyone can work in a smart and safe way.

 

Replay is an Italian clothing brand. It was marketed in 1978. The work focuses on both adults (Replay) and children (Replay & Sons). It specializes in jeans and denim wear.

 

TUI Nederland is the market leader in the Dutch travel industry. The company offers holidays through the travel brands TUI and KRAS. In addition, TUI is also the namesake of their own airline, TUI fly.

 

The VriendenLoterij has been associated with Ajax since 2011. The company supports charities, clubs and associations that focus on people's health and well-being. Participants of the lottery can choose to become a friend of Ajax (earmarked to play). Half of their monthly contribution is then sponsored to our club, so you can also contribute to Ajax.

YIBO Sports offers an excellent gaming experience on all platforms. In addition to broadcasting nearly 1000 sporting events daily, YIBO offers live gaming, raffles, video games and more. Collaborations with 12 gaming platforms ensure that YIBO is active on all fronts. IOS and Android versions of the YIBO Sports app allow users to game on the go.

Suppliers

Enterprise Car Sharing & Rental provides solutions for consumers and businesses in the field of mobility, through short-lease, day rental and by-the-hour products. The franchise organization has been headquartered in Amsterdam since 2013.

Vrumona is the innovative thirst quencher with healthier and daring choices for everyone. With a diverse brand portfolio of powerful classics and innovative products, including: Gatorade, Sourcy, Pepsi and Royal Club.

 


Groenhof Optiek can be found in the Groenhof shopping center in Amstelveen. In the modern and spacious interior you will find the latest trends in eyewear and eye care, together with a team of expert and enthusiastic professionals.

 

HPE is an important player in the field of innovative network, storage solutions and composable infrastructure.

Hospitality total supplier VHC Boys is involved in the collaboration as an authorized Lavazza dealer and, together with Lavazza, provides coffee, tea and other catering supplies in the ArenA and at the Toekomst sports complex. Lavazza distinguishes itself in addition to quality coffee also with the machines. These contribute to a more efficient and environmentally friendly use of coffee.

 

Makita is a Japanese brand known for quality power tools.

 

 

MASCOT is a Danish company that operates worldwide and focuses on the development and sale of the highest quality workwear and safety shoes for employees in areas such as construction, service, transport and industry.

MullerVisual has been a household name in Amsterdam for more than eighty years. Thanks to their innovative working method and top-quality technology, they are one of the Netherlands' leading graphic media companies, with the personal service of a family business still offering.

 

MullerVisual has been a household name in Amsterdam for more than eighty years. Thanks to their innovative working method and top-quality technology, they are one of the Netherlands' leading graphic media companies, with the personal service of a family business still offering.


Stern is one of the largest automotive groups in the Netherlands and the market leader in automotive mobility. Stern represents 21 leading car brands with Dealer Group Stern, including Mercedes-Benz.

 

Mediapartners

De Telegraaf is part of Mediahuis. De Telegraaf wants to serve as many Dutch-speaking consumers as possible with high-quality, personalized and relevant content in the field of news, sports and entertainment.

Veronica started in 1960 as a sea station that broadcast from the North Sea and developed over the years as a public broadcaster, Veronica Nieuwsradio (VNR) and Yorin FM into the current Radio Veronica. Which is now part of Talpa Radio, the largest and most prominent music entertainment company in the Netherlands.

 

Partnership opportunities


Ajax is the best known and most successful football club in the Netherlands and therefore the football brand in the Netherlands. The club is also well known internationally. With this we offer many possibilities to enter into a successful partnership. Would you like to become a sponsor or link your company name to Ajax? Then contact us. Send an email to: business@ajax.nl.

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