The release of the collection is the second chapter in the partnership between adidas and Amsterdam based fashion brand Daily Paper for Ajax. On August 24, the 2022/2023 Ajax third kit was revealed; a predominantly golden kit that pays tribute to Amsterdam’s defining street football culture and its infamous street football courts.
The 2022/2023 pre-match collection champions the love Ajax, adidas and Daily Paper share for the Dutch capital, with a focus on celebrating Amsterdam’s diverse population and inclusivity the city stands for. The collection reflects the roots of Daily Paper, many Ajax players and others that were born and raised in, or later moved to, Amsterdam. The universal colourway speaks to the many multi-cultures in and around the sport and unifies people championing diversity and inclusion. The collection features a men’s and women’s version of the pre-match jersey, a warm top, an anthem jacket, a track jacket, track pants and hooded sweatshirt. The key articles of the collection will be worn in the warming-up and line-up in games national and international when Ajax plays in the home or third kit. Ajax will wear the pre-match collection for the first time in the UEFA Champions League game against Glasgow Rangers, on Wednesday, September 7.
Available in November, pre-order now
The collection will become available in November, through retail channels of Ajax, adidas, Daily Paper and selected retailers around the world. Fans can pre-order the product on ajax.nl/shop and dailypaperclothing.com (Europe) now.
‘Amsterdam is where we shine’, with Imaan Hammam
With the collection, a second film with ‘Amsterdam is where we shine’ as the theme is released. The film features a well diverse cast to represent Amsterdam. Starring fashion industry icon and Dutch native top model Imaan Hammam as narrator, the campaign is a celebration of diversity and community.
Prominent casts present are Ajax players Steven Bergwijn, Mohammed Kudus, Quinty Sabayo and Kay-Lee de Sanders, former Ajax players Frank de Boer, Tarik Oulida, John van ‘t Schip and Rob Witschge, Ajax youth academy alumnus Dries Boussatta, legendary tattoo artist Henk Schiffmacher with his daughter Texas and musicians Rbdjan, Rocks (Tuindorp Hustler Click), Rotjoch, Chivv and Kalibwoy; amongst many more proud 'Amsterdammers'.