As of today, the Chinese company Zhejiang Shenghui Lighting Co. LTD, which is a part of large Sengled optoelectronics group, will join Ajax as Official Sponsor. The developer of smart LED lighting products and the club will work together for a period of 3 years.
With the sponsorship, Sengled wishes to establish its name in Europe. In particular, Ajax provides a platform to promote the innovative wireless audio speaker LED bulb Pulse by Sengled™.
Marketing Director Edwin van der Sar: "Sengled is a high-tech enterprise which specializes in the production and sales of new light sources. It is nice that this rapidly growing international company wishes to connect with our club. We look forward helping Sengled with their ambitions in in Europe”.
The CEO of Sengled, Mr. Shen is delighted: "We are proud to become an Official Ajax Sponsor. We love the attractive Ajax game and the way the club works inspires us. With the introduction of our new intelligent LED lamp Pulse we, as well as Ajax, strive to offer a unique experience to as many people as possible. "
The formal signing of the agreement is scheduled later this month.