First day partnership Ajax and AEGON

First day partnership Ajax and AEGON

The partnership between AEGON and Ajax started officialy on Tuesday 1 July. The day began in the Ajax Museum and was highlighted by the showing of the shirt. See the photo report here.

Uri Coronel and Alex Wynaendts proudly look at the new home shirt of Ajax.
Uri Coronel and Alex Wynaendts proudly look at the new home shirt of Ajax.
It was very busy very early at the Ajax Fan Shop. Everyone wanted to get his hands on the new shirt.
It was very busy very early at the Ajax Fan Shop. Everyone wanted to get his hands on the new shirt.
Guests had gathered on the car park before the Amsterdam ArenA to watch the event.
Guests had gathered on the car park before the Amsterdam ArenA to watch the event.
AEGON chairman Alex Wynaendts and Ajax chairman Uri Coronel toast to a bright future together.
AEGON chairman Alex Wynaendts and Ajax chairman Uri Coronel toast to a bright future together.
Slowly the shirt was unveiled on a big banner.
Slowly the shirt was unveiled on a big banner.
A giant-sized version of the shirt on the Amsterdam ArenA.
A giant-sized version of the shirt on the Amsterdam ArenA.
When the shirt was showed, fireworks followed.
When the shirt was showed, fireworks followed.
Uri Coronel and Alex Wynaendts are proud of the new home shirt with AEGON horizontally across the chest.
Uri Coronel and Alex Wynaendts are proud of the new home shirt with AEGON horizontally across the chest.
Little Quinten 'paid' for his shirt at the register of Coronel and Wynaendts.
Little Quinten 'paid' for his shirt at the register of Coronel and Wynaendts.
The new shirts proved to be a hot item in the Fan Shop.
The new shirts proved to be a hot item in the Fan Shop.
Ever since he turned four years old, the now almost 14-year-old Mitch from Hilversum gets the Ajax home jersey as a birthday present.
Ever since he turned four years old, the now almost 14-year-old Mitch from Hilversum gets the Ajax home jersey as a birthday present.
The fans did not only come to look at the new shirt. They bought it in great numbers as well. FOTO'S: SANDER NIEUWENHUYS
The fans did not only come to look at the new shirt. They bought it in great numbers as well. FOTO'S: SANDER NIEUWENHUYS