AEGONAEGON is a company of Dutch origin with a global reach that operates on the international pensions and life insurance market in amongst others Europe, the United States and Asia. AEGON has been the head sponsor of Ajax since 1 July 2008, and has a prominent place on the official match kits of all the Ajax teams.
adidasAdidas supplies all Ajax clothing and is responsible for the brilliant outfit in which Ajax play this season. Adidias manufactures a great many sporting goods and, like Ajax, enjoys worldwide familiarity and especially renown.
ABN AMROABN AMRO and Ajax have a unique relationship. The bank was the club’s head sponsor from 1991 until mid-2008. In that period Ajax won the World Cup and the Champions League, among other trophies. The head sponsorship has been passed to AEGON, but ABN AMRO continues to support Ajax as a partner.
AMSTELSponsoring events is an integral part of Amstel’s total marketing and communication policy. It contributes greatly to how the Amstel brand is experienced by beer lovers. Amstel and football have been inextricably linked for many years. By sponsoring the Eredivisie, that bond is further strengthened. That also applies to the sponsorship of Ajax. Enjoying a great football match together and after that analysing what happened, those are the moments that Amstel wants to tie its name to. Football is ‘ours’, Amstel is Our Beer.